Adobe is a worldwide renowned name which practically stands for quality photo and video editing software. It is however its freebie, Flash, that is used most extensively. We are actually depending on Flash technology when we view videos on a lot of websites and web servers.
According to New York Times, Adobe is going to make an announcement at the upcoming National Association of Broadcasters convention which would be held in Las Vegas, announcing that Flash would soon be extended to televisions.
Shantanu Narayen, the CEO of Adobe, said that TV sets and top boxes that support Flash would be available on the US market later this year (2009). With the introduction of Flash, users would be able to view the same videos on their TV screens, computers and phones.
"Coming generations of consumers clearly expect to get their content wherever they want on it, on any device, when they want it. This gets us where we want to go," said Disney CTO Bud Albers on one occasion. Disney is fully supportive on this advancement of Flash technology.
Apart from the users, Adobe benefits the most from the extension. In 2008, Adobe reported an income of $871.8 million and a revenue of $3.6 million. It is making a huge profit from Flash by selling Flash application building software as well as video building software to media creators. It is not surprising that Flash can be found on nearly all computers and Flash users watch 80% of web videos by using this technology.
Silverlight, which has greater support for HD 1080p video content as claimed by Microsoft, is a product of Microsoft used to substitute Flash.
"I can't imagine what could be more important on a television than high video quality." Microsoft's Brad Becker, who is a former Adobe executive, stated the vitality of HD capability on TV.
Adobe has no competition with anyone in the market for a long period of time. Maybe Microsoft can connect the PCs with the TVs this time.
According to New York Times, Adobe is going to make an announcement at the upcoming National Association of Broadcasters convention which would be held in Las Vegas, announcing that Flash would soon be extended to televisions.
Shantanu Narayen, the CEO of Adobe, said that TV sets and top boxes that support Flash would be available on the US market later this year (2009). With the introduction of Flash, users would be able to view the same videos on their TV screens, computers and phones.
"Coming generations of consumers clearly expect to get their content wherever they want on it, on any device, when they want it. This gets us where we want to go," said Disney CTO Bud Albers on one occasion. Disney is fully supportive on this advancement of Flash technology.
Apart from the users, Adobe benefits the most from the extension. In 2008, Adobe reported an income of $871.8 million and a revenue of $3.6 million. It is making a huge profit from Flash by selling Flash application building software as well as video building software to media creators. It is not surprising that Flash can be found on nearly all computers and Flash users watch 80% of web videos by using this technology.
Silverlight, which has greater support for HD 1080p video content as claimed by Microsoft, is a product of Microsoft used to substitute Flash.
"I can't imagine what could be more important on a television than high video quality." Microsoft's Brad Becker, who is a former Adobe executive, stated the vitality of HD capability on TV.
Adobe has no competition with anyone in the market for a long period of time. Maybe Microsoft can connect the PCs with the TVs this time.
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