Friday, November 6, 2009

Seats are Limited At New Stadium

By Neven Middlesby

Dallas Cowboys owners Gene and Jerry Jones, along with their family, today announced the Dallas Cowboys Art Program, an ongoing initiative to commission contemporary artists to create monumental, site-specific installations for the recently completed Cowboys Stadium.

The program launches with 14 commissioned artworks, which will be installed in prominent locations throughout the Stadium. Franz Ackermann, Annette Lawrence, and Olafur Eliasson are among those who have created new work for the program.

The commissions will be installed in locations with the highest pedestrian traffic, including four of the principal entries, the two monumental staircases and two pedestrian ramps that connect the seating decks (22-by-70 feet and 39-by-32 feet), and on huge walls above the main concourse concessions areas (15-by-114 feet).

The Dallas Cowboys offered a peek Monday at how the high-rollers will enjoy football at the team's new $1.1 billion stadium. Cowboys officials conducted tours of the stadium's first completed suite: a 700-square-foot, $175,000 room that seats 18. The design featured luxury of the kind usually seen in high-dollar steakhouses or mansions.

In addition to being the new home of the Dallas Cowboys, the stadium will host the 2011 Super Bowl, the 2010 NBA All-Star Game, and the 2014 NCAA men's basketball Final Four as well as concerts, special events, and high school and college football games. Jerry Jones may have just topped booking U2 this fall.

Jerry World will soon welcome Sir Paul McCartney to Cowboys Stadium in Arlington on Aug. 19 when the music icon makes his only stop in Texas during his current tour.

Its members include: Michael Auping, Chief Curator, the Museum of Modern Art, Fort Worth; Charlie Wylie, Lupe Murchison Curator of Contemporary Art, the Dallas Museum of Art; and Texas-based collectors Howard Rachofsky and Gayle Stoffel. Mary Zlot of the art advisory firm Mary Zlot ... Associates is providing counsel on the program.

The Art Program also encompasses acquisitions of work for existing sites by Doug Aitken, Wayne Gonzales, Jacqueline Humphries, and a second work by Eliasson.

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